Weekend Wars Video Brainstorm

Weekend Wars

MGMT are all about weird things, and theres no getting past that. So the video itself is going to have to be very weird and trippy. This gives us a lot of options, as there are many ways to create a weird and abstract video.

So we had to brainstorm ideas for a good video:

• Glowing Paint (Possibly used to write messages on walls)
• Actors use abstract movement
• Instruments replaced by other objects
• Lots of Vibrant Lights
• Vast Amount of Colours
• Set in the Dark
• Actors dressed in odd clothes
• Video Effects such as Slowing Down the video or possibly even Reversing it
• Strong Make-Up or Masks
• Time Lapse
  

MGMTs Target Audience

MGMT blend a mix of genres into one hybrid genre. Potentially reaching out to a bigger fan base. Though it is also risky incase the fans don't like this hybrid. But none-the-less, MGMT has built up quite a fan following.



Looking at the Official MGMT Myspace page. We can see that the band has 264379 Friends. Keeping in mind this is not 100% of their fans, more likely to only be a small fraction of their actual total fans, but this doesn't change the face that 264379 is a lot of people in itself.
Browsing through various pages of their friend list gives us a quick look of the kind of people who enjoy MGMTs music. The interesting thing about MGMTs fans is that a large percentage of them just look like normal average people, even though the music itself is very strange and abstract. There are little stereotypical fans such as "emo" or "chav"

Looking at Last.FM, Weekend Wars was the 4th most played song this week by MGMT, with a massive 12,300 plays this week alone. They also have 28,716,171 total plays from a combined 930,839 users.

Weekend Wars [Lyrics]

"Weekend Wars"
MGMT
Oracular Spectacular







Evil S I yes to find a shore,
A beach that doesn't quiver anymore,
Where we can crush some plants to paint my walls,
And I won't try to fight in the weekend wars
Was I? I was to lazy to bathe
Or paint or write or try to make a change.
Now I can shoot a gun to kill my lunch
And I don't have to love or think too much

Instant battle plans written on the sidewalk
Mental mystics in a twisted metal car
Tried to amplify the sound of light and love

Christ is cursed of faders and maders
Might even take a knife to split a hair
Or even scare the children off my lawn
Giving us time to make the makeshift bombs
Every mess invested was a score
We couldn't use computers anymore
It's difficult to win unless you're bored,
And you might have to plan for the weekend wars

Try to break my heart I'll drive to Arizona.
It might take 100 years to grow an arm
I'll sit and listen to the sound of sand and cold
Twisted diamond heart, I'm the weekend warrior
My predictions are the only things I have
I can amplify the sound and light and love

I'm a curse and i'm a sound,
When I open up my mouth,
There's a reason I don't win,
I don't know how to begin

Introduction

We will be designing a music video to accompany the song Weekend Wars by MGMT. This song was chosen due to the creative potential this song (and any MGMT song) posesses. The mood is Physcodelic and the lyrics are all weird and wonderful, which can be the making for a dazzingly bizarre video.

Formerly named "The Management" ("The Management" was occupied by another artist so the band shortened "The Management" to "MGMT"), is an American musical duo based in Brooklyn, New York, consisting of Ben Goldwasser and Andrew VanWyngarden.
Wikipedia.org